This tool, also known as the Product/Market Expansion Grid, helps organizations decide their product and market growth strategy. It offers options like...

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A visual tool that represents the cause-and-effect relationships between strategic objectives. It is often used in conjunction with the Balanced Scorecard.

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This strategy focuses on creating a new market space ("blue ocean") where the competition is irrelevant, rather than competing in existing industries ("red...

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This tool analyzes the activities that an organization performs to deliver a valuable product or service for the market. It helps in identifying competitive...

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The Boston Consulting Group's product portfolio matrix helps businesses plan their product offerings by categorizing products into four categories based on...

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